Setting a Standard for Authentic Experiential Travel in China.
We showcase China’s most unique and captivating travel destinations and experiences.
Eastogo is a travel company built by China travel experts and passionate explorers. Deeply rooted in authentic, experiential and wildlife expeditions across China, we design journeys you won’t find anywhere else on the market. Our mission is to set the benchmark for experience-driven, culturally immersive travel in China.
With a team in which half are dedicated Product Managers, we spend years on the ground in every province, uncovering the most genuine local encounters and crafting them into meaningful travel experiences.
Whether you dream of tracking elusive snow leopards across the vast Tibetan Plateau, learning meditation in a secluded cave where Tibetan lamas have practiced for centuries, spending a day living as a nomad, exploring the art and history of the four major schools of Tibetan Buddhism, diving into Shanghai’s electric nightlife, volunteering with giant pandas in Chengdu, or trekking around the sacred Mount Kailash, we make it happen.
Connecting the World with the Real China and Its 5,000 Years of Heritage
From hitchhiking across China with foreign travellers to bringing guests into traditional Tibetan weddings, Eastogo is built on one simple belief: that the most meaningful journeys are those where real human connections happen.
We are, and always will be, an idealistic company — driven by experience, guided by product thinking, and committed to creating travel that is truly experiential and authentic.
China has only recently emerged as a major travel destination, and for many people, the country is still reduced to pandas, the Great Wall, and the Terracotta Army.
We are here to guide you far beyond the familiar, to the sacred and mysterious lands of Tibet, the culturally diverse valleys of Yunnan, the cave worlds of Guizhou, the ancient wooden architecture of Shanxi, and the snow leopard realms of Qinghai.
We aim to help travellers discover not only China’s iconic highlights, but also its lesser-known treasures: hidden villages, sacred mountains, remote grasslands, living traditions, and stories passed from one generation to the next.
Through immersive, thoughtfully crafted journeys, we connect people with the real China — a place of depth, contrast, and wonder. Because it’s not just about where you go, but how you experience it, and who you meet along the way.
Our Team
Everyone at Eastogo shares the same philosophy: a genuine love for travel and a commitment to creating the best possible experience for every guest who journeys from afar.
Our experts bring deep on-the-ground knowledge, years of field experience, and an unwavering passion for exploration. Whether you’re seeking cultural immersion, wilderness adventure, or once-in-a-lifetime encounters, our team is dedicated to crafting China expeditions you will remember forever.
Zic Guo
Route Designer, Founder
Zic thrives on the unexpected — from hitchhiking across China three times to sailing across the Pacific Ocean and diving into over 50 scuba trips. An adventurer at heart, he’s drawn to the randomness of travel, the beauty of nature, and the deep connections formed through local culture, passions that ultimately led him to found Eastogo.
Before launching his entrepreneurial journey, Zic had briefly worked at Bain & Company. Since then, he has founded ventures in education, property management, and wine tasting clubs, combining his love of culture, community, and continuous learning.
Favorite place he’s traveled : Tibet
One thing he always does on every trip : Wanders aimlessly, letting the moments guide the way.
His Footprints: China, Jordan, Albania, France, Spain, Saint Lucia, Morocco, Grenada, Barbados, Panama, French Polynesia, Fiji, Colombia, Ecuador, Japan, United Kingdom, United States, Hong Kong, Macau, Ireland, Germany, Portugal, Sri Lanka, Seychelles, Maldives
Zihan
Marketing Director
Zihan is a mermaid living a down-to-earth life on land. She has worked as a children’s diving instructor, a jewelry designer, and a part-time bar singer.
In her spare time, she loves wandering into vast, untouched wilderness. She has ridden across Inner Mongolia’s grasslands, watched the quiet galaxy atop snow-capped mountains, danced beside desert bonfires, sailed across the Andaman Sea, and dived among tropical coral reefs. She pauses to listen to nature’s silent whispers, seeking the subtle bond between all living things. She also enjoys sinking into bustling crowds, sitting quietly aside to observe small, tender daily moments. She adores handcrafted art, music, literature, and all beautiful creations of humanity.
By the way, she needs to return to the ocean every once in a while.
Favorite place she’s traveled : Ulan Butong
One thing she always does on every trip : Wander around local handmade markets for a whole afternoon
Her Footprints : United States, Italy, Vatican City, Egypt, Malaysia, Thailand, Japan, Hong Kong, China
Liuni
Wildlife Product Manager
Formerly a film director, Liu Ni made a bold shift in her career to follow her true passion: wildlife conservation. Before joining our team, she worked with one of China’s leading conservation organizations and spent years based in Yushu, Qinghai, where she contributed to community-based snow leopard protection programs.
Outside of work, she loves hiking, skateboarding, and wandering into mountain villages to chat with locals. Her deep field experience and strong relationships with local communities allow her to design journeys that feel genuinely real—less like a typical tour, and more like exploring the wild with a knowledgeable friend.
Today, she brings her understanding of animals and the stories gathered along her path into every itinerary she creates—inviting you to witness the vivid, everyday life of China’s wild places.
Favorite place she’s traveled : Yushu, Qinghai
One thing she always does on every trip : Collect leaves
Her Footprints : All the provinces in China, South Korea, Malaysia
Buyi
Product Manager
From the majestic peaks to the chilling ocean breeze, every experience is an opportunity to inspire. With this mentality, Buyi Chen takes his time to embark on spontaneous adventures whenever he travels. Having visited every province in China, as well as over 20 countries, Buyi likes to connect with the places he visits on a spiritual level. In addition to appreciating the awe-inspiring landscapes of natural wonders, he often spends an extensive amount of time walking through streets, visiting restaurants and buildings, creating a holistic experience that integrates both the jewels of the wilderness and the masterpieces of human engineering. Now working internationally, Buyi aims to gain knowledge about every type of culture and scenery the world has to offer.
Favorite place he’s traveled : Xinjiang, China
One thing he always does on every trip : Visiting places of religious significance.
His Footprints : China, Japan, South Korea, Hong Kong, Singapore, Malaysia, Thailand, Australia, New Zealand, Kazakhstan, United Kingdom, France, Spain, Andorra, Monaco, Switzerland, Italy, United Arab Emirates, Germany, Netherlands, Austria, Vatican City, San Marino, United States, Canada, Mexico
Nick Shen
Operations Director
Yuhao Shen embodies the spirit of adventure and resilience. Spending his teenage years in Switzerland, Yuhao was surrounded by the majestic Alps, where he discovered his passion for mountaineering and skiing. His skills on the slopes earned him a CASI Level II certificate, and his love for high-altitude expeditions has seen him conquer peaks like Mont Blanc and Dent du Midi.
Beyond his outdoor pursuits, Yuhao has a deep appreciation for capturing life’s fleeting moments, a passion inspired by his beloved grandfather. His travels have taken him across every continent except Antarctica, where he has documented breathtaking experiences, from the northern lights in the Arctic to the wildlife migrations on the Serengeti. Now back in his homeland, Yuhao is dedicated to sharing the magic and beauty of China with the world through EasToGo.
Favorite place he’s traveled : The Serrengeti, Tanzania
One thing he always does on every trip : Chatting and blending in with the locals, travelling by instincts.
His Footprints : China, Cambodia, Egypt, Hong Kong, Indonesia, Japan, Macau, Türkiye, Qatar, France, Netherlands, Belgium, Switzerland, Austria, Czech Republic, Norway, Denmark, Ireland, Spain, France, Greece, Italy, Vatican City, United States, Mauritius, Rwanda, South Africa, Tanzania, Kenya
Xie
Destination Specialist
Xie is a photographer and a true adventurer. He has spent 12 years in the Tibetan Plateau, first driving to every accessible place by car, and then spending three years exploring remote and uncharted areas on a motorcycle that even cars cannot reach. He knows almost everything about this place.
Favorite place he’s traveled : Tibet
One thing he always does on every trip : Flying drone.
His Footprints : Almost every corner of China
Thursday
Travel Planner for cats
Meow~ meow meow. Meow meow meow meow~
Meow! Meow meow… meow meow meow meow meow.
Meow? Meow! Meow meow, meow meow.
Meowww~ meow meow meow. Meow meow.
Favorite place he’s traveled : meowmeowmeow
One thing he always does on every trip : meowmeowmeowmeow
His Footprints : United Kingdom, China
Nancy Yang
Wildlife and Tibet Travel Planner
Since 2017, Nancy has devoted herself to wildlife tourism—designing trips that balance animal welfare and conservation with delightful, low-friction guest experiences. She believes a great wildlife journey protects habitats, respects local communities, and still feels effortless and inspiring for travelers.
Nancy has explored most of mainland China as well as Asia, Europe, and the United States. She’s known for intimate, on-the-ground planning: quiet viewing windows, ethical operators, seasonal timing, and stays that immerse guests in nature. Her undergraduate thesis, “Visitor Emotional Characteristics at Wildlife Tourism Destinations — A Case Study of Giant Panda Tourism,” received an Outstanding Thesis distinction and continues to shape her approach to field design.
Favorite place she’s traveled : Chengdu on sunny days
One thing she always does on every trip : Curates stays across different environments—forest lodges, cozy cabins, and design hotels—to feel how the place changes the way we rest.
Her Footprints : China, Malaysia, Cambodia, South Korea, Czech Republic, United States, Hungary, Austria, Slovakia, Poland
Million
Travel Planner for dogs
WOOF～ woof～ woof～～
woooooooof～～～～
woof～
woof～ woof～
woooooof～～～ 🐾
Favorite place he’s traveled : woofwoofwoooof
One thing he always does on every trip : woofwoofwooooooofwof
His Footprints : United States
Serena Wang
Western China Travel Planner
Since entering the travel industry, Serena has focused on creating thoughtful and heartfelt journeys throughout Western Sichuan and the greater western regions of China. She excels at blending natural landscapes, Tibetan culture, and comfortable pacing, designing trips that feel both adventurous and reassuring.
To Serena, a great western China journey should bring travelers closer to the land: understanding local culture, feeling the stillness and vastness of the mountains, and moving at an easy, enjoyable rhythm.
Born and raised in Chengdu, she heads to Western Sichuan whenever she has the chance; it has become almost a second home. She knows its mountain roads and highland villages by heart, and she always knows where to find the softest light, the widest grasslands, and the most authentic expressions of Tibetan life.
Favorite place she’s traveled : Western Sichuan
One thing she always does on every trip : Finds a quiet meadow to unwind, watching the wind move through the valleys and enjoying a moment of peaceful stillness.
Mao
Off-road Route Product Manager
Mao rebuilt two off-road vehicles himself, a second-generation Toyota Tacoma and a Toyota 4Runner — and used them to explore the remote mountains, deserts, forests, and coastlines. Through these journeys, he has designed overland routes that reveal some of China’s most breathtaking landscapes while reaching places far beyond the typical tourist path, creating meaningful connections with local communities along the way.
Mao is driven by curiosity and exploration. Before joining Eastogo, he was a professional fencer and industrial designer in Los Angeles, where he developed a passion for creativity, design, and discovering new perspectives.
Favorite place he’s traveled : Costa Rica
One thing he always does on every trip : Drives the scenic route, even if it takes longer.
His Footprints : China, United States, Canada, Japan, Spain, Costa Rica
Siji
Wildlife guide
Siji has photographed wild snow leopards over 100 times, often from distances of 50–100 metres across the high plateau. His work has been recognised by Visual China Annual Best Nature Single Image and featured in National Geographic’s annual photography collections.
He is also the founder and former CEO of a digital technology company, creator of China’s first AIGC automotive commercial, and leads snow leopard photography expeditions together with a local wildlife guide who has monitored snow leopards, Pallas’s cats, and lynxes for nearly a decade while running a wildlife rescue station.
- Fluent in Chinese and English
Shan
Wildlife guide
A dedicated wildlife photographer and ecological educator, he has documented over 1,000 bird species and 100 mammals across China. As a Sony-endorsed ecological photography instructor, WWF-registered environmental educator, and contributing photographer for Xinhua News Agency and China National Geographic, his work has helped share China’s biodiversity with a wider audience.
With over five years of experience leading specialised birding tours across the country, he combines deep field knowledge, conservation awareness, and a passion for wildlife storytelling to create meaningful nature experiences.
- Fluent in Chinese and English
Renqing
Wildlife guide
A Kham Tibetan wildlife expert with over a decade of experience tracking animals across the Sanjiangyuan region, he has encountered wild snow leopards more than 100 times and developed an unparalleled understanding of the plateau’s elusive wildlife. Mentored by Xi Zhinong, one of China’s most renowned wildlife conservationists, he has contributed as a local producer and chief consultant for wildlife documentaries by National Geographic, Disney, and other international productions, including Frozen Planet and The Snow Leopard Queen.
Through years of fieldwork and conservation, he brings deep local knowledge and firsthand experience to every wildlife expedition on the Tibetan Plateau.
- Fluent in Chinese, English, French, and TibetanEnglish
Wu
Wildlife guide
A leading birding expert and conservationist with over 15 years of experience guiding wildlife expeditions across Sichuan and Qinghai, he has developed deep knowledge of the region’s key species and ecosystems. Dedicated to biodiversity conservation, science communication, and community-based development, he serves in several conservation roles, including Member of the IUCN China Species Survival Commission, Deputy Director of the Science & Technology Committee of the Sichuan Wildlife Conservation Association, and Council Member of the Sichuan Zoological Society.
As the chief editor, contributing editor, or publisher of more than 100 ecological publications, including A Photographic Guide to the Birds of China and Mount Qomolangma: A Little-known Mysteryland of Life, he combines extensive field experience, scientific expertise, and advanced observation techniques to create exceptional birding experiences. He has also contributed to the scientific naming of 12 species and is fluent in both Chinese and English.
- Fluent in Chinese and English
Reviews
If You’re Not Satisfied, We Earn Nothing
At Eastogo, we uphold a simple promise: your satisfaction defines our success.
If your experience falls short of expectations, we will return all agency profits, retaining only the essential service fees for drivers and guides. This is our guarantee of fairness and transparency.
We are fully certified by the China Ministry of Culture and Tourism and backed by a 200,000 RMB government-mandated security deposit, ensuring strict compliance, guest protection, and our unwavering commitment to responsible travel.
Investing Everything Into Extraordinary Travel
For us, a journey is never a financial product — it is a living, evolving experience. We are committed to uncovering the most authentic stories, people, and hidden corners of every destination.
At each location, we collaborate with local experts who have spent over eight years exploring the region and truly know how to experience it at its best. Every destination, our product managers spend up to two months on-site, building meaningful connections with local communities and discovering the most genuine, original experiences for our guests.
Every scouting trip includes well-travelled travel content creators who test our routes and provide professional feedback, helping us refine and polish each itinerary.
Once a trip officially launches, we designate one guest on every departure as our “quality guardian.” Their insights and suggestions ensure that our journeys consistently meet — and continue to evolve with — the highest international standards.
Our pricing
As a Destination Management Company based in China, we work directly with local partners across every province — from experience providers and boutique hotels to restaurants, drivers, and expert guides. This direct, on-the-ground collaboration allows us to deliver the best possible price for the same level of quality, without unnecessary intermediaries or inflated markups.
Because we manage everything at the source, we maintain full control over service standards, safety, authenticity, and pricing transparency. Our long-term partnerships also mean we receive priority access, insider knowledge, and unique experiences that are not available through typical agencies.
By staying close to the ground and close to our partners, we ensure every journey is crafted with precision, authenticity, and unmatched value.
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